Justin Bieber

When:

Friday, Dec 10, 2010
7:30pm

Where:

Madison Square Garden
4 Penn Plaza
New York, NY 10001

 

  Fi

Find Justin Bieber Tickets

The Ticket Broker Business

Sunday, September 26, 2010

Mobile Ticketing Applications - The Future in Sports and Concert Tickets

E-Commerce is becoming the standard for purchasing since 1995 when eBay and Amazon came on the scene. Since then most consumers have become very comfortable with purchasing products online. Internet sales are projected to be close to $180 billion in 2010.

With this shift from conventional sales to e-Commerce the ticketing industry is also in a transition. In the past if you wanted to attend a concert or see your team in the playoffs in order to get the best seats you had to camp out in front of the venue or stadium a day or two before they went on sale.

Now, with the internet that is no longer the case. Today you go online and purchase your tickets. However, with the introduction of mobile devices such as Google's Android and Apple's iPad and iPhone, Mobile Ticketing is becoming the standard whereby fans can purchase, pay for and download tickets for sporting events, theatre and concerts.

Mobile Ticketing is a new technology that allows consumers to purchase their tickets to events using their cell phone application and have them delivered and stored until used at the concert or sporting event. This can even work for train, bus and plane tickets along with purchasing items from a vending machine.

The way this works is that your phone receives a special barcode that is scanned at the event. This will only work on phones that are Multimedia Messaging Service (MMS) or Wireless Application Protocol (WAP) equipped. To be sure your phone is enabled if it is a camera phone or has web browsing capabilities then it meets this criteria.

But do not despair if your phone is not one of those. If you have SMS (Short Messaging Service) you can still receive a text message with an alphanumeric receipt for your purchase. However, this technology is going out of favor because of the security issues.

Here's How To Purchase And Use the Tickets:

1. Open the iPhone or Android App on your phone.

2. Browse for the event you want to attend. Usually on the home page of the app there are icons for Concerts, Sporting Events and Theatre.

3. Buy your tickets and choose the Mobile Ticketing as your delivery option. You can also have them delivered by other conventional means but this negates the convenience of storing the tickets on your phone.

4. Enter your Mobile Carrier, Cell Phone Number and if asked the Cell Phone Model.

5. After completing the order you will receive a receipt message with the special barcode image. If your phone can only accept text messaging then you will receive an alphanumeric code that is manually entered at the event. For some venues this may require entry through a special entrance.

6. Keep the message and do not delete it as this is your ticket. The good news is that if you do not have it at the time of entry the original ticket barcode can be cancelled and reissued in a matter of minutes, but this is a delay and negates the convenience of this technology.

7. When you get to the entrance at the event have the barcode ready to be scanned. Most venues now have the scanning capabilities in place already as they scan the barcodes on paper tickets and "Print-At-Home" tickets currently.

This new technology will make the purchase and use of event tickets a much more enjoyable process. It will make it easier and less costly for all involved and well as well as help the environment with the elimination of Paper Tickets.

EZ-Ticket's Mobile Ticketing platform is a user-friendly application, in which the customers can buy a ticket online via either through the Web or directly from their mobile phone.

The EZ-Ticket Mobile Ticketing Application is EZ-Ticket's answer to the growing consumer demand for purchasing tickets from their mobile device whether Apple's iPhone, iPad or Google's Android.

Juniper Research, the specialist in identifying and appraising high growth opportunities in mobile telecommunications, content and applications sectors, conducted a study of the mobile commerce market. They have forecast mobile ticketing transactions to exceed $100 billion as soon as 2012, which could be a little more than double the market in 2010.

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